Made with love. Designed for delight.

Serious as yoga is, for us, it’s all about delight, a joy that drives everything we’re about. We design to delight and awaken the senses, from the tips of our fingers to the ground beneath your feet.

Our beautiful range of eco-friendly yoga mats, bags and accessories are made with wholehearted belief in good actions, pure intent and wild inspiration, from us to you, with every atom of our being. Soft to the touch, with sustainable natural rubber bases to give just the right amount of cushioning, our yoga mats root the soles with delicious support. On the contact side, eco-friendly anti-perspiration materials hold flow through standing poses and seated sequences without slips or slides. The bigger the sweat, the better the grip!

Our Story

Inspiring you to be kind, empowered & to have fun with your yoga practice!

Designed by yogi’s, our goal is to bring a sense of fun to yoga, to empower every body and every body to start and maintain a regular yoga practice, so you can feel fabulous!

We’re a female run business with roots firmly planted in the fast-paced world of fashion and design. And it’s this world that led us to finding Yoga, falling deeply in love with the practice and ending up here.

In our ‘busy’ lives we were swept up in the everyday stress and demands made of us by ourselves, our bosses and society as a whole. Unsurprisingly chronic stress and acute anxiety were the consequences. And this is where Yoga has helped to change our lives and why we want to use our products to inspire others to get on the mat, feel wonderful, and elevate
themselves to reach their potential.

Our Founder, Amber O’Keeffe, started her career as a costume designer in London, using her talents to lovingly create weird and wonderful designs.

But, after this challenging environment led to increasing anxiety levels she decided to leave her job and explore Yoga as a way to calm her nerves. As is often the case Amber felt nervous and intimidated about attending a class and wondered how twisting herself into a human pretzel was going to help her. Relatable? But eventually she found the courage to attend a Yoga class, and she’s never looked back. Yoga is now an intrinsic part of her everyday life!

Yoga Mats

We believe that a yoga mat is a very important part of the practice, so you need to find the
right mat for you (trust us a mat is not just a mat!)

Your mat is your space, a space for focus, for self-connection, for laughing at yourself when
you fall out of the pose you’re working on (because we’re not taking ourselves too seriously!) and essentially for your enjoyment of the practice wherever it takes you and wherever you may be.

Choosing the right mat for you will depend on the style of your practice, how much you sweat, if you need it to travel the world with you and if it suits your lifestyle and your personality. That’s why we have a selection of mats to choose from, so you can make sure you’re selecting the right one for you.


Did we mention we love fashion and design? All of our mat designs are hand drawn and created by us. A lot of our designs are inspired by animals as quite frankly, we love them! (we do have a Tiger logo after all!). So whether you’re a Brigitte Bardot, leopard print lover, or you prefer something a little more abstract, or something a little subtler, we have you covered.

Core values

Green Team

We believe that we have a responsibility to be kind to this amazing planet we call home. And although we realise it’s impossible to leave no environmental footprint, we’re committed to being as kind to the planet as we can. (see sustainability below for more)

Good Stuff

we never compromise on quality, our product promises to be functional, and look and feel luxurious, so you can focus on your practice and feeling great, day in day out.

Doin' it in style

We love fusing our love of design with our passion for yoga. Our designs are a mix of contemporary and fun but one thing they all have in common – they’re all on trend! If you’re going to do yoga, may as well do it with style, right?!

Fit and well

We aim to inspire you to elevate your physical and mental wellbeing through yoga, regardless of your body type and ability. You won’t look back we promise!

Pay it forward

Greatness is not what you have, it’s what you give. We want to give back to the community and the environment and that’s why we support various charities.

Sustainability icon


We care about you and we care about the welfare of the planet.

What are we doing now?

  • All of our mats have a natural rubber base, which is sustainably harvested and 100% biodegradable.
  • All of our mats are heat sealed, no glues involved, and all of our prints are water based, meaning no chemicals or toxins.
  • The cork mat has a natural rubber base and a premium quality cork top, meaning it’s completely naturally derived and is 100% biodegradable.
  • Our yoga straps and bags are made using 100% organic cotton
  • Our yoga blocks are made of 100% cork, meaning they’re 100% biodegradable and toxin-free.
  • Our travel mats come with a fully biodegradable pouch
  • We only ship products by rail or sea, never by air which has a much heavier carbon footprint.

Future Aspirations

  • By 2022 we plan to change all of our microfibre topped mats to be made from 100% RPET recycled plastic bottles, meaning less plastic in landfill and at the end of the mats lifecycle the mat can be separated and recycled again and again.

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